Google is set to implement a major update to combat
algorithmically generated spam, aiming to reduce "low-quality, unoriginal
content" in search results by 40%.
The changes target "scaled content abuse," domain squatting, and "reputation abuse."
What is domain squatting?
Domain squatting, also known as cybersquatting, is the
practice of registering, trafficking in, or using a domain name with the intent
of profiting from the goodwill of someone else's trademark.
This often involves registering domain names that are similar
to well-known brands or trademarks, in the hopes of either selling the domain
to the trademark owner at an inflated price or monetizing it through misleading
websites or advertisements. It's generally considered unethical and can
sometimes lead to legal disputes.
What is scaled content abuse?
Scaled content abuse refers to the unethical practice of
creating a large volume of low-quality or plagiarized content in order to
manipulate search engine rankings or generate revenue through advertising.
This often involves using automated or semi-automated tools
to generate numerous articles, blog posts, or web pages that lack originality,
value, or relevance to the intended audience.
Scaled content abuse can negatively impact user experience,
distort search engine results, and violate copyright laws.
It is generally
frowned upon and can result in penalties from search engines or legal
consequences.
What is reputation abuse?
Reputation abuse involves actions aimed at damaging or
undermining the reputation of an individual, organization, or entity.
This can include spreading false information, negative
reviews, or malicious rumors with the intent to harm someone's reputation or
credibility.
Reputation abuse can occur online through social media,
review platforms, or forums, as well as offline through word-of-mouth or
traditional media channels.
It can have serious consequences for the victim, including
loss of trust, credibility, and potential harm to their personal or
professional life.
Combatting reputation abuse often involves proactive
reputation management strategies, legal action against defamatory content, and
efforts to promote positive and authentic information about the affected
individual or organization.
What is obituary spam?
Obituary spam refers to the unethical practice of exploiting
obituary sections in newspapers, websites, or social media platforms to promote
products or services.
This can involve posting irrelevant or inappropriate
advertisements, links, or content within obituaries or related sections, often
with the aim of generating revenue or driving traffic to external websites.
Obituary spam is considered highly disrespectful and can
cause distress to grieving families.
What are AI clickbait networks?
AI clickbait networks utilize artificial intelligence
algorithms to create and distribute clickbait content across various online
platforms.
These networks often employ sophisticated algorithms to
generate headlines, articles, or advertisements designed to attract clicks and
engagement from users.
AI clickbait networks can contribute to the proliferation of
misleading or sensationalized content, which can distort public discourse,
spread misinformation, and erode trust in online information sources.
It's important for users to critically evaluate the
credibility and reliability of content encountered online and for platforms to
implement measures to detect and mitigate the spread of clickbait and spammy
content.
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The update will also crack down on
obituary spam and AI clickbait networks. Google's new policy will start
enforcement immediately, with a 60-day notice for reputational abuse.